![]() ![]() The R11S driver will sell for $399, and the TP version (same head, but with more than two dozen shaft choices) will be priced at $499. R11S will remain TaylorMade’s most expensive club at retail. For the upcoming year, Burner will be positioned as TaylorMade’s value line ($199 driver), and RocketBallz will share centerstage with R11S. The creation of RocketBallz will give TaylorMade three distinct lines of clubs – R11 (which becomes R11S for 2012), RocketBallz and Burner. 3, but retailers expect word of mouth to create interest before that date. These clubs will not be available at retail until Feb. TaylorMade is about to introduce a line of drivers, fairway woods, hybrids and irons called RocketBallz. Question: After a great year with white-headed metalwoods in 2011, what’s ahead for TaylorMade in 2012? ![]()
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